Francesco Schianchi – Set of Rules

“The word discipline goes beyond its meaning from the subjective and personal point of view – a set of rules that everyone holds, in order to be able to deal with his own coherence and personal path. The term discipline, or rather disciplines, is mostly a definition of the various branches of the human knowledge, which got organized and structured as a set of contents which, in year 1000 a.C., merged into the Italian universities, and nowadays has completely disappeared.
We have to declare that the different disciplines are over. Today what emerges from reality and from the culture of the world can be defined as hybridization, contamination, ability to group together from various disciplines solicitations, contributions, which all together create a new knowledge, and which cannot be pigeonholed into the logic of the previous rules but becomes a knowledge of the world that the world itself is able to benefit today, daily. “


Born in 1947 in Langhirano (PR).
Degree in contemporary history, he has been teaching and business consulting for public and private companies in the area of design culture, negotiation, business communication and innovative management. On these issues he has published several books and hundreds of articles: recently “The Mediterranean management” (Archipelago 2012).
In 1975 he began his experience in the world of advertising: Copywriter, then Creative Director for the agency (Albergoni-Sassi), dealing with the design of advertising campaigns and lyrics for music products, cultural events, etc.

In 1994 he participates in the working group that defined the conceptual framework of the Social
Balance for the State Railways. In 1995 he coordinates the working group for the development of the first model of the Social Report for banks, in collaboration with Credito Valtellinese.

He has taught at Milan’s IULM, the MIP Polytechnic, Academy of Communication, the School of Economy and Finance of Rome, the European Institute of Design, where he was director of the Rome office. He currently teaches at the School of Design at the Politecnico di Milano and the School of Public Administration of Villa Umbra (Perugia).
In 2010 he designed LUDUM, the first asylum creativity and Mediterranean in Milan, where he is director of culture. He is scientific director of Eduna, online training on design and Italian fashion. Since 2011 he is Professor of the School of Design-Milan Polytechnic Teaching: Design & Market.

• 26 January 2015

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